This workshop provides a practical framework for media professionals navigating the ethical complexities of artificial intelligence. It focuses on the responsible use of AI in visual and audio storytelling, covering key topics from property rights and synthetic content licensing to data management and algorithmic bias. Participants will engage with industry-specific case studies and decision-making scenarios designed to maintain technical precision and creative integrity. By the end of this course, professionals will be equipped to implement AI tools while ensuring transparency, fairness, and ethical sourcing in their production workflows.